Feedback from your customers is absolutely paramount. How else are you supposed to know what your clients think of your products and services if you don’t ask them?
As a business grows and develops it becomes more and more difficult for the manager/owner to keep in touch with every client to find out what’s happening on a day to day basis. Hence the need for a customer feedback survey.
It can be done once or twice a year depending on what specific questions you want to ask.
It’s only natural to have a little doubt about any potential negative feedback, but to improve, you need to find out what needs and concerns your clients have.
It gives you perfect opportunity to let your clients know about your new services and products to gauge interest. Plus, it enables you to learn about what growth and ambitions your clients are looking towards for the next six to twelve months, which will likely have an impact on your services.
If you’re considering putting up your prices it’s very important to find out what your customers are thinking and saying about your services and products, so again a good time to send out a survey questionnaire to ask those all important questions.
Originally posted on 16th November 2015